Crudité
& Co.

Project SUMMARY:

brand identity

Custom Squarespace 7.1 commerce website

Social Media

About the Business

Crudité & Co creates beautiful, abundant spreads of high quality, nourishing meats, cheeses, vegetables, fruit, dips, nuts, olives, chocolate, and more. As the Okanagan’s first grazing company, they’re known for their stunning displays and delicious arrays. With such a stellar reputation, their brand identity, website, and social media just weren’t meeting the mark. We needed to elevate the look to match the product.

Goals

As this little business was starting to take off, they needed a serious makeover to all things branding, website, and social media. We wanted to develop a look that was upscale — emanating indulgence, sophistication, and quality — but also something existing customers would still recognize and relate to.

Project Details

BRAND identity

Before creating the new looks for Crudité & Co., we first developed a detailed understanding of the business’s key insights, including its distinguishing characteristics, customer demographics and pain points, brand mission, and short-term and long-term goals.

With the strategy and design direction established, we built a fresh new brand guide that provided structure to the business’s voice, tone, messaging, aesthetic, and overall vibe. Complete with audience personas, typography, colour palette, colour combining, logo selection, graphic elements, imagery, inspiration, brand in action examples, and brand usage best practices, Crudité & Co. is equipped to utilize fluid branding throughout all avenues of business.

With the new logo design, the main goals were to create something that remained recognizable with their original clientele, but also to produce an elegant, elevated, modern, and upscale brand. A few details from the original logo subtly transferred over, such as the herbal graphic and scripted text, but overall, the new look gives off an entirely different impression. It’s classic and timeless, distinct and exquisite, delicate yet dignified.

Accompanying the new main logo included secondary logo versions, a monogram logomark, a tagline brand stamp, as well as a selection of branded graphics.

Customized Squarespace 7.1 commerce website

Crudité & Co. had an existing website, but it was difficult to update and maintain, its commerce had limitations, and the design was outdated and lacking. The main goals for the new site was to; elevate the design and incorporate the new branding, develop fluid navigation and lead the viewer to learn, shop, and order, make it easy for customers to shop options and make orders, all while being simple and efficient for the business to edit and manage.

The new site highlights what makes Crudité & Co. unique, emphasizes their value, beautifully displays their product, engages with the customer, and creates a positive memorable experience for the viewer.

Social Media

Equipped with a fresh new brand identity, Crudité & Co. opted to hire us to implement the new design elements into their social media. We redesigned their Instagram profile, developed a selection of branded feed and story posts, and supplied templates for use in future posting.

Included in the Social Media Style Guide was mockups and recommendations for how to incorporate the brand and style the profile, how to utilize colours, fonts, and graphics into the page and posts, appropriate messaging and tone to use, other recommendations and best practices, as well as a file guide for all assets provided.

With an impressive new look, a beautiful and functional new website, and an aesthetically pleasing on-brand Instagram account, Crudité & Co. was ready and equipped to grow beyond their expectations and become the leader in their market.