Your business deserves more than a DIY logo and a templated website.
Badlands partners with growing businesses that are done playing small. We align your strategy, visuals, and digital presence into one cohesive system so your brand looks sharp, communicates clearly, and performs with purpose.
Brand Strategy ↓
↓ Squarespace Websites
Graphic design services ↓
Service Directory
Let’s Talk About Your Needs
Not sure where to start? Choose a category that best fits your project.
Design with Purpose. Strategy with Style.
At Badlands Design Co., every project starts with strategy. Whether you’re launching something new, refining an existing business, or expanding into new markets, we build brands and websites that connect with your audience and drive real results.
With a background in food, beverage, and hospitality, we bring an insider’s understanding of how great design shapes customer experience. That same approach translates seamlessly across industries, helping any business create connection and impact through strong, strategic design.
Every project is customized to your goals, timeline, and stage of growth.
Branding
Build a brand that works as hard as you do.
If your brand feels inconsistent, unclear, or stuck in an earlier chapter, it’s time to rebuild it properly. We start with strategy, refine your positioning, and shape a cohesive visual system that works everywhere your business shows up.
What This Can Include:
Brand discovery and strategy
Brand positioning and messaging
Visual direction options
Custom logo suite
Typography and colour system
Brand patterns, textures, and supporting graphics
Print and packaging applications
Social media and marketing assets
Comprehensive brand guidelines and organized file system
Timeline: Typically 3–6 weeks depending on scope
Investment: Custom proposal based on scope and goals
Branding FAQs
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That depends on where your business is at.
If you need a strong logo suite, typography, and colour system to replace something DIY or outdated, a Visual Identity package may be the right fit.
If your positioning, messaging, or direction feels unclear, full Brand Development will give you the strategy foundation before we design anything.
We’ll recommend the right scope after learning more about your goals in an inquiry meeting.
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Visual Identity focuses on your logo suite, typography, colour system, and supporting visual elements.
Brand Development goes deeper. It includes strategic discovery, positioning clarity, messaging direction, and then the visual system built from that foundation.
Both are intentional. The difference is how much strategic groundwork is required before design begins.
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We work with growing businesses that have outgrown DIY and are ready to raise the standard. Hospitality, retail, and service-based brands tend to be a strong fit, especially those entering a new phase of growth.
If you care about clarity, professionalism, and long-term direction, we will likely work well together.
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Most branding projects take 3 to 6 weeks depending on scope and responsiveness.
We move through discovery first, then visual direction, then refinement and rollout. The process is structured and collaborative to ensure decisions are intentional, not rushed.
Your custom proposal will include a detailed project timeline tailored to your scope and goals.
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Every project is customized, but most include:
Discovery and strategic direction
Logo suite
Typography and colour system
Supporting brand elements
Brand guidelines
Organized, ready-to-use file kit
Brand Development projects include deeper positioning and messaging work before the visual design phase.
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Yes.
If your existing logo has potential but needs refinement, expansion, or a stronger supporting system, we can scope a focused project. If larger strategic gaps exist, we may recommend a broader branding approach.
We will always advise based on what sets you up best long term.
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Branding packages start at around $2,500.
Smaller visual identity refinements or focused projects may be scoped individually, with a project minimum of $500.
After your inquiry, you will receive a clear proposal outlining scope, timeline, and investment.
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Strong branding does not just change how your business looks. It changes how it is perceived.
When your positioning is clear and your visuals are consistent, you attract the right clients, build trust faster, and show up with more authority in your industry.
Branding is not a quick marketing tactic. It is a long-term asset that supports pricing power, recognition, and growth.
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Most branding projects take 3 to 6 weeks depending on scope and responsiveness.
We move through discovery first, then visual direction, then refinement and rollout. The process is structured and collaborative to ensure decisions are intentional, not rushed.
Your custom proposal will include a detailed project timeline tailored to your scope and goals.
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If your business is growing, evolving, or preparing for a new chapter and your current visuals no longer reflect that level, you are likely ready.
If you are still testing an early-stage idea, it may make sense to wait.
We build brands designed to scale with you.
Squarespace Websites
Custom-built websites designed to look beautiful, function seamlessly, and grow with your business.
From a one-page presence to a full-scale website, every build starts with structure and strategy. Together, we’ll design a site that communicates your value, reflects your brand, and performs flawlessly across devices.
What this can include:
Content planning
Website wire-framing
Website prototyping
Custom coded features
SEO setup and mobile optimization
Squarespace training videos and launch support
Optional add-ons may include:
– E-commerce setup
– Booking or scheduling integrations
– Email marketing templates
– Members-only areas
Timeline: Typically 3-6 weeks depending on scope
Investment: Custom-quoted after inquiry (most websites projects will be in the $4–6K range.)
No Templates, Just Smart Code
Unlike cookie-cutter template websites, our custom-coded websites are designed to shine a spotlight on your business. With great attention to detail, we weave custom code into every aspect of your website, providing you with unparalleled flexibility and capabilities. Say goodbye to a website that looks like everyone else’s and hello to a website that truly reflects your brand’s identity.
Website FAQs
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Yes.
We specialize exclusively in Squarespace. It allows us to build clean, high-performing, and fully editable websites without the maintenance headaches of other platforms.
By focusing on one platform, we go deeper. That means better structure, stronger SEO foundations, and smarter customization where it matters.
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Yes, when it is built properly.
Every website we design includes:
Strategic page structure
Clean heading hierarchy
Proper metadata setup
Mobile optimization
Image compression and formatting
SEO best practices baked in from the start
Squarespace is only limiting when it is used incorrectly. We build it strategically.
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Website projects typically start around $4,000.
Final investment depends on scope, number of pages, functionality, and any custom development required.
After your inquiry, you will receive a clear proposal outlining deliverables, timeline, and investment.
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Yes.
While we build on Squarespace, we can incorporate custom CSS, layout adjustments, and select code enhancements to elevate functionality and design flexibility.
This might include advanced layouts, interaction tweaks, light animations, or structural improvements beyond standard templates.
We balance customization with long-term stability so your site remains easy to manage.
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Yes.
Subtle, intentional animation can elevate user experience and brand perception. We can incorporate custom movement, transitions, and interaction effects where appropriate.
Our focus is on performance and clarity first. Animation supports the experience. It never overwhelms it.
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Yes.
Squarespace is built for user-friendly editing. After launch, you will receive:
30 days of post-launch support
Recorded video tutorials specific to your website
Ongoing support options if needed
The goal is confidence, not dependency.
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Our process typically includes:
Discovery and strategy
Site content planning
Wireframing or layout planning
Design Prototyping
Development
Refinement and testing
Launch and handoff
Every site is structured intentionally before design begins. We do not build page by page without a plan.
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Most website projects take 4 to 8 weeks depending on scope and responsiveness.
Your proposal will include a projected timeline aligned with your project needs.
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Most branding projects take 3 to 6 weeks depending on scope and responsiveness.
We move through discovery first, then visual direction, then refinement and rollout. The process is structured and collaborative to ensure decisions are intentional, not rushed.
Your custom proposal will include a detailed project timeline tailored to your scope and goals.
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Yes.
We can build e-commerce functionality through Squarespace, including product setup, payment integration, shipping configuration, and essential optimization.
Complex inventory systems may require a separate discussion to determine fit.
Graphic Design
Ongoing creative design for the details that make your brand shine.
From menus and packaging to signage and social templates, we offer design support that keeps your brand consistent and cohesive across every platform.
Common projects include:
Menu systems and in space signage
Packaging, dielines, and specialty labels
Outdoor advertising and large format design
Event campaigns and promotional collateral
Digital marketing assets
Merchandise and apparel graphics
Social media templates and content kits
Stationery and brand materials
Investment: Custom-quoted per project or hourly
Graphic design FAQs
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We support a wide range of print and digital design projects including marketing collateral, menus, packaging, signage, social media assets, presentations, and campaign materials.
If it needs to be designed, formatted properly, and built to professional standards, we can likely handle it.
If you are unsure, just ask!
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Yes, depending on scope.
Smaller, focused projects can be quoted individually. Ongoing design needs are often better supported through a retainer or multi-project scope.
We maintain a project minimum of $500.
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Yes, when it makes sense.
We can build structured templates in platforms like Canva, InDesign, or Google Slides depending on your team’s needs. Templates are designed to maintain brand consistency while allowing flexibility for internal updates.
Not every project should be templated. We will recommend the right approach based on how you plan to use the materials.
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Yes.
All print materials are built to professional production standards including proper bleed, colour formatting, resolution, and export settings.
We can coordinate directly with printers when required to ensure accuracy.
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Yes.
If you already have brand guidelines, we can design within them. If your brand system feels incomplete or inconsistent, we can expand it to ensure everything feels cohesive.
Strong execution depends on a strong foundation.
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Yes.
Many clients work with us on an ongoing basis for marketing campaigns, seasonal updates, packaging extensions, and new collateral.
This can be structured as individual projects or monthly retainer support depending on your needs.
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Pricing depends on scope, complexity, and timeline.
Individual projects are custom-quoted, with a minimum engagement of $500.
Ongoing support can be structured through a retainer for efficiency and priority scheduling.
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We have worked across hospitality, food and beverage, retail, professional services, and community-based organizations.
Each project is approached strategically, ensuring design supports both function and brand positioning.
Portfolio
Want to see some cool stuff?
Whether it’s restaurants, pubs, caterers, festivals and event planners, resorts, service providers, or even airlines, we have collaborated with businesses of all sizes and stages, from well-established companies to those just embarking on their journey.
We feel incredibly fortunate to have collaborated with these amazing businesses and are excited to share these select projects.
PS: Don’t forget to check out our Instagram page — we share EVERYTHING on there!