SERVICES
Designs That Work As Hard As You Do
Services
Branding, websites, and design that help people understand who you are, what you do, and why they should choose you.
What We Do
Three ways we can support your business.
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01 / Branding
Build a brand with purpose and direction.
A strong brand is more than a logo. It’s the foundation of how your business shows up and connects with your audience.
What’s Included
Brand Strategy
Logo Design
Colour Palette
Supporting Assets
Typography
Brand Guidelines
Gravel & Gas
Brand Development
Website Design
Brand Guidelines
Apparel Graphics
Featured Project
Built to support a growing adventure brand and create consistency across every customer touchpoint.
02 / Custom Websites
Websites that look great and work hard.
Custom Squarespace websites built with strategy, and designed to grow with your business.
What’s Included
Custom Design
Mobile First
SEO + AEO Foundations
Training Included
Easy to Update
Ongoing Support
Recent Websites
03 / Graphic Design
Design That Supports Your Brand.
From print to digital, we create design that communicates clearly and helps your business stand out.
What’s Included
Menus & Signage
Packaging & Labels
Advertising Campaigns
Digital Assets
Social Media Content
Apparel Graphics
Brand Materials
And More
Sun Peaks Resort
Seasonal Campaign Rollouts
In-Resort Print & Guest Touchpoints
Print & Promotional Assets
Flagship Retail Store Rebrand
Featured Project
Seasonal campaigns, menus, signage, and promotional materials designed to support one of BC’s leading mountain resorts.
Want to see more?
Explore branding, website, and graphic design projects from businesses across Western Canada.
Frequently Asked Questions
Your questions, answered.
Branding
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A visual identity focuses on how your business looks: logos, colours, typography, and supporting graphics. Brand development goes deeper. It starts with strategy, positioning, audience, messaging, and personality before translating those ideas into a visual identity. Think of visual identity as the result, and brand development as the process that shapes it.
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I work with businesses of all sizes, from startups and independent entrepreneurs to established organizations. While many of my clients are based in Western Canada, I also work remotely with businesses across North America.
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Most visual identity projects are completed within 1–2 weeks, while full brand development projects typically take 4–6 weeks. Timelines vary depending on project scope, revisions, and how quickly feedback and content are provided.
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Every project is tailored to the business, but most include logo design, colour palette, typography recommendations, supporting graphics, brand assets, and usage guidelines. Full brand development projects also include strategy and positioning work.
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Absolutely. If your logo still has value but needs improvement, I offer brand refinement services that can modernize the design, improve usability, expand the logo suite, and create supporting brand assets without starting from scratch.
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Visual identity projects typically start around $2,500, while full brand development projects start around $4,500. The final investment depends on the scope of work and the assets required.
Website Design
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Yes. I specialize exclusively in Squarespace because it allows me to create fully custom websites that are easy for clients to manage after launch. This focused approach also means I can provide better support and more efficient builds.
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Yes. Squarespace includes all the core SEO tools needed to perform well in search results. When combined with strong content, proper optimization, and ongoing marketing efforts, Squarespace can be an excellent platform for SEO.
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Most custom websites start around $4,400. Smaller projects may cost less, while larger websites with additional functionality, custom features, or extensive content requirements may require a larger investment.
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Absolutely. One of the biggest advantages of Squarespace is how easy it is to manage. You'll receive training and support so you can confidently update content, images, blog posts, and more on your own.
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Most projects begin with a discovery phase where we discuss goals, content, and site structure. From there, I create a wireframe and design concept before building the site in Squarespace. Once approved, the website is refined, optimized, and prepared for launch.
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Most websites are completed within 3-5 weeks, depending on the size of the project and how quickly content, photos, and feedback are provided.
Graphic design
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I provide a wide range of graphic design services, including signage, menus, advertising, social media assets, packaging, apparel graphics, printed materials, promotional collateral, and more.
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Yes. While I often support clients on an ongoing basis, I'm happy to take on individual projects such as business cards, brochures, signage, advertisements, menus, or other standalone design needs.
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Yes. All print projects are supplied with press-ready files prepared to the specifications of your printer or production partner to help ensure a smooth production process.
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Absolutely. Whether you need new marketing materials, additional brand assets, or support maintaining consistency across platforms, I can work within existing brand guidelines or help refine them as needed.
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Yes. Many clients rely on Badlands as an extension of their team for ongoing graphic design support. Retainer and project-based arrangements are available depending on your needs.
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Graphic design projects are quoted based on scope and complexity. Smaller projects may be billed at an hourly rate, while larger projects are typically quoted as a fixed project fee. A minimum project investment of $500 generally applies.
How It Works
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Discovery
We get to know your business, your audience, and your goals.
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Create
We design with intention, strategy, and your brand at the core.
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Launch
We deliver polished assets and website that are ready to make an impact.