Cowgirl
Grammar
Project Summary:
Complete Brand development
CUSTOM SQUARESPACE 7.1 WEBSITE
Social media strategy & design
About the Business
Cowgirl Grammar is bold, confident, and unapologetically offbeat. Founded by Shauna Andrews, a talented content writer and editor, the brand embodies sharp precision in writing while embracing a rebellious and powerful aesthetic. With a passion for perfectly curated compositions, Shauna needed a brand identity and digital presence that reflected her unique approach—merging badass feminine energy with professionalism and expertise.
Goals:
From initial conversations and strategic research to a fully realized brand identity, the goal was to craft a presence that:
Established a strong, recognizable brand that felt both powerful and refined
Created a custom Squarespace 7.1 website that showcased Shauna’s expertise and distinctive style
Developed a cohesive social media presence with a catalog of editable templates for easy content creation
The Solution:
BRAND IDENTITY
Inspired by The Powerhouse Cowgirl and Old Western Charm, the branding balances polished professionalism with rugged individuality. The identity features:
A desert-toned colour palette with a bold red accent, reminiscent of a red Bic editing pen
A typographic mix of Western-inspired flair, antique newspaper headlines, and classic book-like serif fonts
A signature cowgirl illustration—mysterious, independent, and perfectly imperfect
A suite of distressed graphic elements, including a monogram, skull, boots, and horseshoe, reinforcing the brand’s bold personality
CUSTOM SQUARESPACE 7.1 WEBSITE
The original website was designed to resemble an old-timey newspaper, featuring bold headlines, editorial-style navigation, and a creased-paper backdrop for an analog-meets-digital experience.
In 2024, the site was rebuilt to reflect Shauna’s pivot from writer and editor to content writer and educator, giving the platform a fresh, refined look while maintaining its original charm.
SOCIAL MEDIA STRATEGY & DESIGN
We built a cohesive Instagram presence from the ground up, crafting an instantly recognizable profile and a catalog of editable templates designed for effortless content creation and brand consistency.
OUTCOME:
With a fearless brand identity, a one-of-a-kind website, and a strategically designed social media presence, Cowgirl Grammar stands out as a force in content writing and education. The branding ensures credibility and recognition, positioning Shauna as an industry leader with a presence as bold as her work.
