Project SUMMARY:

Brand identity

professional copywriting

CUSTOM SQUARESPACE 7.1 WEBSITE + scheduling integration

Social media (Instagram, Facebook, LinkedIn)

Business cards

Email Signature

About the Business

Limitless Potential Life Coaching offers one-on-one sessions tailored to individuals’ unique needs and goals. Through his own personal experience in overcoming obstacles, life coach Zubehr Habib provides guidance, support, and accountability to help those with disabilities, addiction, mental and physical health concerns, and special needs overcome obstacles and achieve their goals.

Goals

Zubehr approached Badlands to assist him with transforming and rejuvenating his life coaching business. Inspired after a personal break, he aimed to infuse new life into his business. Seeking a fresh start, he aspired for a rebrand, a contemporary online persona, and an impactful digital presence. With an ambition to establish a strong foundation, Zubehr aimed to construct a brand from the ground up. His vision encompassed a spectrum of needs: new brand visuals, a suite of structured services, a modern website integrated with scheduling capabilities, an engaging Instagram presence, a professional Facebook business page, a polished LinkedIn business page, business cards, and a signature email reflecting his newfound professional identity.

Project Details

WILDFIRE BRANDING

After some deep discovery work and market research, we worked together to come up with the new name, visual strategy, and design direction for the branding. In a touching tribute to Zubehr’s late parents, whose names coincidentally translate to sun and moon, we instilled celestial elements into the brand’s essence, infusing it with a dreamy optimism. A hand-written font lent a personal, human connection. Importantly, every facet of the branding was crafted with a keen eye on visual impairment and disability considerations. We meticulously selected contrasting colours and ensured clarity and legibility in the primary text, amplifying accessibility for all.

Professional Copywriting

Collaborating closely with Zubehr, our accomplished copywriter, Shauna, played an integral role in shaping the project. She developed structured service offerings and artfully composed all the copy for the new website. Guiding Zubehr, Shauna orchestrated the art of authentic storytelling, enabling him to share his experiences and personal journey genuinely. This partnership resulted in narratives that resonate deeply, aligning seamlessly with the heart of his brand.

CUSTOM SQUARESPACE 7.1 WEBSITE + scheduling integration

Zubehr needed his new website to not only be professional, modern, and functional, but also attractive, inspiring, and welcoming. The website needed online scheduling integration so his clients could book consultations with ease. He needed to be able to edit and manage his website on his own so that modifications to his details or services could be made with ease, and managing the scheduling software was possible on the go. Once the website was complete, we equipped Zubehr with trainings and tutorials that suited his specific needs so he would be able and confident to succeed with his newly revamped online coaching business.

Social media (Instagram, Facebook, LinkedIn)

Revamping Zubehr’s social media presence was a pivotal piece in his rebrand. We orchestrated comprehensive profile upgrades across all his social accounts. Fresh profile and banner images infused his brand’s essence into every click. On Instagram, we took it a step further by curating a suite of customizable template designs for posts and stories, accompanied by a set of social-ready logos and distinct highlight covers. All components were seamlessly bundled with a profile mockup and a user-friendly design guide. The result? A simplified and convenient posting experience across his social platforms, magnifying his brand’s impact.

Business cards

To prepare Zubehr for networking and business referral endeavours, we provided him with new business cards. These cards serve as a tangible extension of his renewed branding, leaving a lasting impression while effectively communicating his revamped identity. With this small yet impactful addition, Zubehr was well-prepared to leave his mark on the business landscape.

Email Signature

Completing the comprehensive transformation, we designed a distinctive branded email signature for Zubehr. This final touch resonates with professionalism and maintains brand consistency throughout his communications. By seamlessly integrating his branding into his email correspondence, Zubehr’s image is further elevated, solidifying a lasting and impactful impression.