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I’m so pumped to finally share one of the biggest projects I worked on this summer ⚡😬

Back in the spring, Sun Peaks Resort reached out and asked me to submit a proposal to rebrand their flagship retail store, Elevation. I. WAS. THRILLED. Outd

A few months ago, Badlands was the accepted agency for a very exciting rebrand project for a local business (Kamloops area). The selection process was intense — I had 6 weeks to produce a proposal in response to a formal RFP. I’ll never k

The last two major projects I’ve been working on have been rebrands… so I want to dive into why and when it becomes necessary for a business to reconsider its branding.

Firstly, you don’t need to scrap everything to rebrand. But,

Courtney Vike’s corner of the internet just got a major glow-up ✨ 
Courtney is a content creator, blogger, and all-around fantastic human who shares her love for fashion, lifestyle, and travel. She came to me looking for a new Squarespace websi

Would you buy this just for the label?

My husband’s been brewing ginger beer at home for years, but I only recently started getting involved. Over the weekend, a friend casually asked if I’d ever thought about designing labels for our bo

I’ve had clients come to me saying they use between 5 and 10 different fonts in their business. They rewrite their bio every month. They swap out their colours with the changing of the seasons.
They use the same messaging as everyone else so th

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