Sekani Air
Project SUMMARY:
Complete Brand Development
Brand strategy and positioning
Logo suite with 9 unique logo variations
6 branded graphics + 2 custom bullet point icons
1 custom brand pattern
Colour palette
Typography selection + hierarchy guide
Branded browser icon
Branded social media profile assets
Comprehensive brand guide + single-page brand board
About the Business
Sekani Air is a Northern BC-based logistics company specializing in connecting remote industries and businesses, with a strong partnership with the Tsay Keh Dene Nation. By leveraging their expertise in providing logistics solutions to challenging and isolated locations, Sekani Air positions itself as a leader in the field. The company’s vision is to grow into a larger airline offering opportunities beyond regional boundaries, while its roots in Northern British Columbia remain a key competitive advantage. Their focus is on delivering seamless, safe, and reliable logistics services that empower industries and communities to thrive.
Goals
As Sekani Air began its journey, they recognized the need for a professional and impactful brand identity that would effectively communicate their mission and values. They approached me to develop a brand that would establish their presence in the market, build trust with their clients and partners, and set the foundation for future growth.
The goal was to create a dynamic and modern brand that aligns with Sekani Air’s emphasis on safety, reliability, and innovation. The branding focuses on sleek, geometric elements and a contemporary aesthetic that reflects Sekani Air’s strategic approach and forward-thinking mindset. Through the development of a cohesive logo suite, a thoughtful color palette, and clean, modern typography, we crafted an identity that stands out in the logistics sector while highlighting the company’s professional and approachable nature.
The brand strategy included an analysis of Sekani Air’s target market, competitors, and unique value propositions, ensuring that every design decision supported the company’s vision of connecting industries and empowering remote locations. The visual motifs and branding elements are designed to be adaptable, representing the company's growth potential while maintaining a connection to its origins in Northern BC and its partnership with the Tsay Keh Dene Nation.
The result is a bold and dynamic visual identity that effectively communicates Sekani Air’s mission and sets the stage for their continued growth. It was a privilege to collaborate on this project, and I’m excited to see Sekani Air expand its brand presence further as they move forward in their journey.
