Project SUMMARY:

CUSTOM SQUARESPACE 7.1 WEBSITE

COPYWRITING & EDITING

SOCIAL MEDIA DESIGNS

INTERACTIVE SLIDE DECK PRESENTATION

EDITABLE MENU TEMPLATES

BRANDED DOCUMENTS

About the Business

Brewery & the Beast is an outdoor culinary festival that has been showcasing food, drink, and entertainment in major cities across Canada since 2012. This well-established community event “brings together an extraordinary lineup of local businesses to deliver a feast of ethically-sourced meats, craft beverages, and live entertainment for an ultimately memorable experience”.

Goals

After a decade of success, the festival was in need of a facelift. Their exciting new branding set the groundwork for the new website and copy. We created and edited all website content to align with their desired tone and messaging, and then designed and developed their fully customized and totally unique Squarespace 7.1 website which they can easily update and maintain as needed.

Since then we’ve continued working with Brewery & the Beast, designing marketing materials, developing email signatures for the team, creating on-brand slide deck presentations, revamping social media aesthetics, and more.

Project Details

CUSTOM SQUARESPACE 7.1 WEBSITE

Brewery & the Beast had a functioning website but struggled with making updates on their own terms and the site was in dire need of some significant updates. The goal was to incorporate the new branding into a modern website that provided optimal user experience with a user interface that makes it easy for the team to manage site updates.

We created a space that showcases the festival details while displaying the information in an appealing and digestible way. The eye-catching features like a mega menu folder navigation, blog graphics, floating announcement stickers, and animations-on-hover create a memorable experience for all site visitors.

To kick off this website project, we created a comprehensive Strategy & Design outline comprised of objectives, design direction, fonts, colours, graphics and icons, a detailed sitemap, and a complete wireframe diagram. With the project direction established, we constructed page mockups for review which led to the build-out and launch of the new Brewery & the Beast website..

Copywriting & editing

In creating and editing content for the website and other projects, we used our personalized approach to get to know the business and the goals and needs for the content.

From consultation call to thorough research and planning, we took the time to understand their market and develop the appropriate tone and messaging so the copy is clear, catchy, concise, and digestible.

social media designs

@brewerythebeast Instagram already had a stellar following but, with new branding and a fresh new website, their IG presence needed to follow suit.

We developed customizable Canva templates that the team could manipulate and use for a variety of purposes. The designs utilize the most fun aspects of the new branding; grainy gradients backdrops, popping text banners with fun festival fonts, and grayscale imagery with bold coloured accents.

To complete the new look, we provided a profile mockup complete with profile design possibilities, graphic icon usage, and grid layout suggestions.