Lawn
Johns
Project Summary:
Branding
Visual Identity Package
Brand Guidelines Document
About the Business
Lawn Johns is a newly established lawn care company in Kamloops, BC, offering professional residential and commercial lawn maintenance services. With a focus on reliability, competitive pricing, and expertise, the business aims to make high-quality lawn care accessible and hassle-free for homeowners and businesses alike.
Goals
As a new business, Lawn Johns needed a strong brand identity from day one—one that would:
Establish credibility and a professional appearance
Ensure easy recognition and stand out from competitors
Provide a cohesive visual identity for use across vehicle branding, staff apparel, signage, and social media
The Solution
To set Lawn Johns up for success, we created a comprehensive Visual Identity Package that included:
A primary logo + 5 additional variations designed for versatility across different platforms and applications. The bold, geometric typography is custom-crafted for instant recognition, reliability, and professionalism. A dynamic lightning bolt element adds energy and reinforces the brand’s commitment to efficiency.
A strategic colour palette that reflects trust, expertise, and a fresh, modern feel.
Brand fonts chosen to balance a professional, structured look with a personable and approachable touch.
A detailed Brand Guidelines document to ensure consistent branding across all touchpoints.
Outcome
With a professional and recognizable brand identity, Lawn Johns is positioned to make a strong first impression in the market. The cohesive branding provides a polished, credible presence that helps the business stand out, attract customers, and build a reputation for high-quality service.
