Ongoing design support across campaigns, print, and in-resort experiences

Sun Peaks Resort

Seasonal Campaign Rollouts

Campaign work spans multiple seasons and touchpoints, from social and digital placements to large-scale outdoor applications. Each piece is designed to feel consistent within the brand while adapting to different formats and moments throughout the year.

Sun Peaks Resort is a year-round destination with a constant need for fresh, cohesive marketing and in-resort design.

Badlands provides ongoing design support spanning seasonal campaigns, digital assets, print collateral, and guest-facing materials, helping every touchpoint feel clear, cohesive, and on brand.

In-Resort Print & Guest Touchpoints

Menu systems were designed across all seven restaurants within the resort, each tailored to its environment while maintaining a consistent structure and hierarchy.

The work extends beyond static menus, including seasonal updates, quick-turn revisions, and supporting pieces such as signage and guest-facing materials. Everything is built to be flexible, easy to navigate, and practical in real-world use.

Additional pieces such as activity sheets and specialty items are developed as needed to support guest experience across different settings.

Print & Promotional Assets

Print and promotional pieces are designed to stand out across a range of formats while staying grounded in the Sun Peaks brand system.

Flagship Retail Store Rebrand

Elevation is Sun Peaks’ flagship retail store, offering apparel, gear, and on-mountain essentials. The refresh focused on creating a more cohesive and modern identity that could carry across both physical space and merchandise.

The updated direction was designed to feel clean, flexible, and easy to apply across a wide range of applications, from signage and storefront elements to apparel and product branding.

The result is a system that works seamlessly in real-world environments while giving the store a more defined and recognizable presence within the resort.