Grocer & Grub
Brand Strategy, Visual Identity & Shopify Website
Grocer & Grub was created to bring together fresh meals, baking, pantry goods, and specialty products under one community-focused brand. The goal was to develop an identity that felt approachable, memorable, and full of character while remaining flexible enough to support everything from packaging and merchandise to social media, storefront signage, and an online shopping experience.
Working closely with the owner, we developed a complete brand system and custom Shopify website designed to build recognition, create a cohesive customer experience, and support the business as it grows.
Project Scope
• Brand Strategy
• Visual Identity Development
• Logo Suite
• Colour Palette & Typography
• Brand Graphics & Illustrations
• Packaging Concepts
• Social Media Assets
• Apparel & Merchandise Concepts
• Shopify Website Design & Development
• Custom Website Styling & Responsive Design
Building the Brand Direction
Before visual design began, we focused on defining the personality behind the brand.
The goal was to create something friendly, memorable, and full of character while avoiding the generic look often seen in grocery and food retail branding. Every design decision was built around making the brand feel approachable, community-driven, and unmistakably Grocer & Grub.
From typography and colour selection to illustration style and brand voice, every element was chosen to create a system that could flex across food categories, packaging, merchandise, signage, and digital marketing.
Visual Identity System
The visual identity combines bold typography with playful custom illustrations to create a brand that's instantly recognizable.
A complete logo suite was developed, including primary logos, secondary marks, icons, badges, and supporting graphics that can be used across every customer touchpoint.
The illustrated mascot became a central brand asset, helping add personality and recognition across packaging, merchandise, social media, and promotional materials.
Brand In Use
A great brand needs to work everywhere.
From coffee cups and tote bags to social content, apparel, and in-store materials, the Grocer & Grub identity was designed as a flexible system that remains consistent while adapting to a wide variety of applications.
Every asset was created to support launch-day visibility while helping establish long-term recognition as the business grows.
Packaging & Customer Touchpoints
Packaging plays a critical role in the customer experience.
Custom labels, stickers, and packaging concepts were developed to help products stand out while reinforcing the personality of the brand throughout every purchase.
Whether customers are grabbing a coffee, picking up prepared meals, or taking home baked goods, each interaction contributes to a consistent and memorable brand experience.
Preparing for Launch
Beyond the visual identity itself, the project focused on creating the assets needed to launch with confidence.
From marketing materials and social media graphics to signage and digital applications, the brand system provides a strong foundation for future growth and expansion.
Shopify Website Design & Development
Bringing Grocer & Grub online was the next step in creating a cohesive customer experience. With plans to bring their entire shop online, Shopify was the natural choice, offering the e-commerce functionality and flexibility needed to support the business as it grows.
The custom website carries the brand's bold typography, playful illustrations, and distinctive colour palette into a digital experience that's just as full of character as the brand itself.