Sekani Air

Overview

Sekani Air, a Northern BC-based logistics company, specializes in connecting remote industries and businesses. With a strong partnership with the Tsay Keh Dene Nation, they provide reliable, safe, and seamless logistics solutions to isolated locations. Their vision is to grow into a larger airline while maintaining deep roots in Northern British Columbia.

When launching their operations, Sekani Air needed a brand identity that would establish credibility, build trust with clients and partners, and set the foundation for future growth. They approached me to develop a professional and impactful brand that reflects their expertise, innovation, and commitment to safety.

Branding Approach

The goal was to create a sleek, contemporary, and adaptable identity that aligns with Sekani Air’s focus on safety, reliability, and innovation. The branding incorporates:

Geometric and modern design elements reflecting their structured and strategic approach
A professional yet approachable visual identity that sets them apart in the logistics and aviation industry
Brand strategy built on audience research to ensure the visuals and messaging align with their growth ambitions

Outcome

The final brand identity successfully establishes Sekani Air as a leader in remote logistics, helping them make a strong first impression while supporting their long-term expansion. The cohesive branding creates consistency across digital, print, and physical touchpoints—including their aircraft fleet—enhancing their credibility and industry presence.

It was a privilege to bring Sekani Air’s vision to life, and I look forward to seeing their continued growth as they expand their brand presence.

Project Scope

I worked closely with Sekani Air to develop a bold and dynamic brand identity that captures their mission and vision. The project included:

Brand Identity Development

Strategic Brand Positioning – Defining key brand attributes, values, and audience alignment
Logo Suite – 9 unique logo variations for versatile brand application
Branded Graphics – 6 custom graphics and 2 bullet point icons
Custom Brand Pattern – A unique visual element reinforcing brand recognition
Colour Palette & Typography – A refined palette and type hierarchy for consistency
Branded Assets – Browser icon, social media profile graphics, and a full brand guide
Brand Guidelines – A comprehensive guide and a single-page brand board for easy reference

Print & Marketing Collateral

Letterhead Design – Professional templates for internal and external communication
Business Card Design – Sleek, modern business cards reinforcing brand identity
Tradeshow Booth Design – Engaging and professional event presence