Sekani Air
Brand Identity Development & Aircraft Branding
Sekani Air is a Northern BC-based logistics and aviation company connecting remote industries and businesses with reliable access to isolated locations. With deep roots in Northern British Columbia and a strong partnership with the Tsay Keh Dene Nation, the company needed a brand identity that would establish credibility, build trust, and support long-term growth.
Project Scope
• Strategic Brand Positioning
• Logo Suite
• Branded Graphics
• Custom Brand Pattern
• Colour Palette & Typography
• Branded Assets
• Brand Guidelines
• Letterhead Design
• Business Card Design
• Tradeshow Booth Design
• Aircraft Paint & Vinyl Designs
Brand Development
Building a Flexible Identity System
The final logo suite was designed to work seamlessly across digital, print, apparel, signage, and aircraft applications. Supporting icons, badges, and graphic elements provide additional flexibility while maintaining a consistent and recognizable brand presence.
Defining the Brand Direction
Sekani Air needed a visual identity that balanced professionalism, safety, and reliability with the rugged nature of remote aviation. The brand direction was built around Northern BC landscapes, aviation symbolism, and a modern visual system designed to stand apart from traditional charter operators.
Designed for Real-World Applications
Every element of the identity was developed with practical use in mind. From social media profiles and marketing materials to facility signage and aircraft graphics, the brand system was created to remain clear, recognizable, and professional across a wide range of touchpoints.
Marketing Collateral
Supporting Business & Marketing Assets
To support the launch of the new brand, a collection of professional business and marketing materials was developed. From stationery and digital assets to trade show displays and customer-facing materials, each piece was designed to maintain consistency while reinforcing the company's professional image.
Aircraft Branding
Branding Built to Fly
Aircraft paint and vinyl concepts extended the identity onto Sekani Air’s fleet, giving the brand a highly visible presence in the field. The designs were created to feel modern, professional, and recognizable while aligning with the visual system developed for the company.
From The Client
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“We had an amazing experience working with Cara at Badlands! She absolutely nailed both the branding packages for Sekani Air, our flight school 25-year celebration and rebrand (rolling out soon!). Her creativity, professionalism, and attention to detail made the process smooth and enjoyable. Highly recommend!”