The Biz Blog
A blog for businesses
Whether you’re a small business owner, creative entrepreneur, or growing brand, this space is built to help you strengthen your presence and stand out. From developing a clear brand identity to refining your website and marketing strategy, you’ll find practical advice, insights, and inspiration to help your business grow with confidence.
How To Discover & Define Your Target Audience
For the same reasons it Is important to refine the look of your brand, you need to define who your brand is meant to speak to. Defining a target audience is important for any business, at any stage. It takes the guesswork out of your marketing strategies and helps you find a voice and tone that works for your business. Read on to learn what a target audience is, why you should define it, and how to define it!