Why Your Website Needs a Redesign
An updated look at the factors damaging your digital reputation—and what to do about it.
If you’re wondering whether it’s time to redesign your website, the answer is probably yes. And not just because it’s starting to look dated. A website that doesn’t perform properly—or worse, works against you—can quietly sabotage your business and its credibility.
Let’s break down why your website matters, what might be holding it back, and how to fix it.
Your Website is a Crucial Tool For Your Business.
Here’s a quick reminder of what a great website should be doing for you:
Build credibility and trust. People will judge your business based on how it shows up online. A strong website presence can legitimize you instantly.
Showcase your brand. What you do, why you do it, and what sets you apart—it should all be clear and cohesive.
Attract leads. If people can’t find you (or bounce off your site quickly), they’ll go with someone else who makes a better first impression.
Create efficiency. Good websites answer questions, offer easy navigation, and reduce the need for constant back-and-forth.
Support your marketing. Even if you’re not running ads yet, you need solid data—and a website that’s SEO-friendly to gather it.
But if your site is outdated, hard to use, or just plain ugly, it’s hurting more than it’s helping.
Not Sure If You Need a Redesign? Ask Yourself:
Are you hesitant to send someone to your website because it’s outdated, off-brand, inaccurate—or just plain ugly?
Does your site format properly for phones and tablets?
Is it delivering a smooth, memorable user experience? Is it turning visitors into actual clients or customers?
Are you showing up on Google for the right search terms?
Can you update your content easily, without hiring a developer every time?
If you’re unsure about any of those, don’t worry—we’re about to break them down.
5 Reasons Your Website Isn’t Working for You
1. You're embarrassed to share your website URL.
Whether it’s the dated design, inaccurate info, or a painfully slow load time, there are a lot of reasons you might hesitate to send someone to your site. And all of them are fixable.
A slow website alone is enough to kill your credibility. In fact, 53% of users will leave a site that takes longer than 3 seconds to load. Oof.
If your brand has grown but your website hasn’t, it’s time to catch it up.
2. Your website isn’t mobile-first.
Repeat after me: If it doesn’t work on a phone, it doesn’t work.
Mobile-first design isn’t optional—it’s essential. Why? Because…
72.5% of people will access the internet using a smartphone only by 2025.
Over 55% of global web traffic already comes from mobile devices.
Google prioritizes mobile-friendly websites in search rankings.
People simply won’t tolerate a clunky mobile experience anymore.
Designing for mobile first ensures your site performs well where most people will view it. It’s not just about responsive layouts—it’s about making the mobile experience a joy.
3. The user experience (UX) is lacking.
A beautiful website that’s hard to use? Still a fail.
UX is all about how your website looks, feels, and functions. If it’s confusing, inconsistent, or frustrating, visitors will bounce—fast.
Some of the most common UX problems:
Poor navigation (hard to find things)
Outdated or broken links
Inconsistent design or layout
Over-the-top animations or flashy effects that distract more than they impress
Instead, opt for intuitive layouts, clear navigation, and just enough visual flair—like subtle animations that enhance the experience without overwhelming the user. These little touches can add personality, encourage interaction, and help people move through your site with ease.
4. Your site’s not showing up in search results.
Even the most stunning website won’t help your business if no one can find it.
Search engine optimization (SEO) is what ensures your site is discoverable. And while SEO is a long game, your site’s structure plays a huge role.
Things that help:
Fast load times
Mobile-first design
Clean, clear navigation
Fresh, keyword-relevant content
Optimized metadata and alt text
It’s also worth mentioning that Google prioritizes websites with good user experience, so many of the updates you make to improve UX will also help your SEO rankings.
EXAMPLE: If you are a landscaping business in Kelowna, related search terms may be "Landscaping Kelowna", "Lawn mowing Kelowna", "Snow removal Kelowna", "Arborist near me", etc.
5. You can’t update it without a developer.
If making a simple change to your site requires emailing a developer and waiting days (or weeks), it’s not a sustainable setup.
Your website should be easy for you to manage. Whether that means adding new services, updating your portfolio, tweaking your homepage copy, or publishing a blog post—you shouldn’t feel stuck or scared to break something every time you log in.
A modern redesign can give you that freedom and flexibility without the tech headaches.
What Now? — Our 7-Step Process for Your Website Redesign
We know the idea of redoing your website can feel like a lot. But it doesn’t have to be overwhelming. Here’s how we guide our clients through the process:
Kick-off Call — We'll review your goals and what’s working (or not).
Sitemap & Structure — We plan the site’s content and flow.
Content Strategy — You’ll receive a content template designed to make writing easier.
Wireframes — We build the bones of your site to test layout and structure.
Design Mockups — You get a preview of how it will look before we build.
Website Build — We bring everything to life.
Training & Support — You’ll learn how to manage your site confidently.
Need a redesign? Let's talk.
Whether your site is hurting your credibility, hiding from search engines, or just plain hard to use—there’s a better way.
