Want more local customers to find you? A Google Business Profile (GBP) is one of the most powerful (and free!) tools to boost your visibility, build trust, and drive traffic to your website. But just setting it up isn’t enough—you need to optimize and maintain it for long-term success.

In this guide, you'll learn quick wins to improve your GBP today, plus strategic steps to keep your profile working for you. Whether you're a local shop, service provider, or online business with a service area, your GBP can be a game changer—if used right!

Read the full post to make the most of your Google Business Profile!